Business Kit FAQs

What kind of attendance is expected in DC for WorldPride 2025?

WorldPride 2025 in Washington, DC, is anticipated to attract between 3-8 million attendees from around the globe. This event, marking the 50th anniversary of Pride celebrations in the nation's capital, is expected to be the largest Pride event in the city's history. The influx of visitors is projected to generate significant economic benefits, with estimates suggesting up to three-quarters of a billion dollars in revenue for the city. The festivities are scheduled from May 23 through June 8, 2025, featuring a variety of events, including a welcome concert at Nationals Park headlined by Shakira.

Where do I purchase my kit?

All available kits are available to be purchased online through secure checkout. To learn more, visit https://pride365shop.org/collections/business-kit.

What is included in the kits?

There are four kits that partners may purchase. A detailed list of what is included with each kit is available at https://pride365shop.org/collections/business-kit for your reference where you can see all the details online
https://pride365shop.org/products/silver-package
https://pride365shop.org/products/gold-package
https://pride365shop.org/products/platinum-package
https://pride365shop.org/products/digital-only-package

What is WorldPride 2025?

WorldPride DC 2025 will feature a vibrant and innovative slate of events and cultural programs that will highlight the best that Washington, DC has to offer. From music to film, from the National Mall to Embassy Row, you will experience the world through Washington’s multi-faceted and multi-cultural community. Come and celebrate with us May 17 – June 8, 2025! Learn more about this event at https://worldpridedc.org/

What types of businesses are participating in the partner program?

The Capital Pride Alliance (CPA) Partner Program welcomes businesses from a wide range of industries, reflecting the diversity and inclusivity that WorldPride 2025 and other CPA initiatives celebrate. Participating businesses span both local and global markets, with a focus on supporting LGBTQ+ individuals, allies, and communities. Here's a look at the types of businesses that typically join the program:

    • Local Small and Medium Businesses (SMBs)
      • Restaurants and Cafés: Establishments offering unique dining experiences often create Pride-themed menus or host events.
      • Retail Shops: Clothing boutiques, bookstores, gift shops, and specialty stores showcase inclusive products or LGBTQ+ creators.
      • Salons and Spas: Businesses providing self-care services use Pride campaigns to highlight inclusivity and allyship.
    • Hospitality and Tourism
      • Hotels and Lodging: Pride-friendly accommodations often attract WorldPride visitors with curated packages or special promotions.
      • Tour Operators: Companies offering city tours highlight D.C.'s LGBTQ+ history and landmarks.
      • Entertainment Venues: Bars, clubs, theaters, and concert spaces host Pride-themed events and performances.
    • Corporate Partners and National Brands
      • Financial Institutions: Banks and credit unions demonstrate allyship by sponsoring Pride initiatives or offering LGBTQ+-focused financial resources.
      • Technology Companies: These businesses showcase their commitment to equality through sponsorships and innovative Pride campaigns.
      • Healthcare Providers: Hospitals, clinics, and insurance companies use the program to highlight their inclusive services.
    • Creative and Professional Services
      • Design Studios and Agencies: These companies provide branding, marketing, and design expertise for Pride-related initiatives.
      • Law Firms: Firms supporting LGBTQ+ rights often use the program to amplify their social responsibility efforts.
      • Consulting Services: Businesses specializing in diversity, equity, and inclusion (DEI) often partner to share expertise.
    • Non-Profit Organizations and Advocacy Groups
      • Community Organizations: Groups focused on LGBTQ+ rights, healthcare, housing, and education participate to expand visibility.
      • Arts and Culture Groups: Galleries, theaters, and arts organizations celebrate LGBTQ+ creativity through events and programming.
    • National and Local Retail Chains
      • Grocery Stores and Pharmacies: Major chains often join by providing financial support or LGBTQ+-inclusive advertising campaigns.
      • Fashion and Lifestyle Brands: Many brands launch limited-edition Pride collections and use the program to promote them.
    • Specialty and Niche Businesses
      • Queer-Owned Enterprises: LGBTQ+-owned businesses actively participate to gain visibility and connect with their community.
      • Sustainable Brands: Companies focused on eco-friendly products align their mission with inclusive Pride campaigns.
      • Wellness and Fitness Centers: Gyms and wellness studios promote healthy living in inclusive spaces.
    • Chambers of Commerce and Economic Development Organizations
      • Business Improvement Districts (BIDs): BIDs encourage their member businesses to join the program, contributing to vibrant, Pride themed neighborhoods and competitions.
      • Chambers of Commerce: Local, regional, and national chambers partner to showcase LGBTQ+-friendly businesses and foster economic opportunities within the community.
      • Tourism Councils: Destination marketing organizations promote Washington, D.C., and its vibrant neighborhoods as inclusive travel destinations during WorldPride 2025.
      • Economic Development Agencies: Councils use the program to support diverse business growth and encourage local businesses to participate in Pride-related opportunities.

What are the benefits of participating as a partner?

Participating in WorldPride 2025 DC offers a range of benefits for businesses, particularly small and medium-sized enterprises (SMBs), by aligning their brand with one of the largest and most inclusive global events celebrating LGBTQ+ pride and equality.

    • Here are the key benefits:
      • Pride 365 Fund Contributions: Know that part of your investment helps fund critical LGBTQ+ programs, including local community centers and initiatives for diverse LGBTQ+ groups.
      • Global Audience Exposure: WorldPride attracts 3+ million attendees from diverse backgrounds, offering an unparalleled opportunity to showcase your business to a global audience.
      • Direct Revenue Opportunities: Attract more customers through special Pride-themed promotions, events, and product offerings.
      • Local Recognition: Stand out in the DC community as an ally and supporter of inclusivity including being named in the Pride 365 app.
      • Customized Co-Branding: Leverage WorldPride branding to promote your business in alignment with a globally recognized event.
      • Promotional Kits: Utilize tools like the "Paint the World with Pride" kits to attract customers and showcase your support.
    • Other benefits include
      • Showcase Local Involvement: Participate in community-building initiatives such as the "Paint the World with Pride" campaign, parades, and neighborhood competitions.
      • Support for LGBTQ+ Community: Demonstrating support for LGBTQ+ equality fosters trust and loyalty among customers who value diversity and inclusion.
      • Allies and Advocates: Gain recognition as a safe and welcoming space for all customers, including LGBTQ+ individuals and their allies.
      • New Partnerships: Form connections with other participating businesses and organizations.
      • Cultural Contribution: Play a role in celebrating and enhancing the vibrant culture of DC during WorldPride.
      • Diversity and Inclusion: Position your business as a leader in fostering a more equitable society.
      • Positive Reputation: Build goodwill among customers, employees, and stakeholders who value social responsibility.
      • Legacy Impact: Be part of a historic event that celebrates 50 years of Pride in DC and contributes to global LGBTQ+ visibility.

What are the dates of WorldPride 2025?

Capital Pride Alliance will be hosting WorldPride in Washington, D.C. May 16 - June 30, 2025

What is the Pride365 App?

The App Provides a Personalized Resource for discovering and participating in LGBTQ+ events, businesses, and gatherings in the Washington, DC area, ensuring users stay connected and engaged with their community year-round.

Where do I get access to the Pride365 app?

Anyone can get the Pride365 App and it is available for free for both IOS and Android.
Download the app for

Is shipping extra when I buy a kit?

No. The cost of shipping is included for any business kit purchase.

What events are happening for WorldPride 2025 (i.e. is there a schedule of events)?

WorldPride 2025 in Washington, D.C. has a plethora of events you can participate and you can see the full list of everything happening online at https://worldpridedc.org/events/

What is the spending power of the LGBTQ+ community coming for WorldPride 2025?

The DC Mayor’s Office has estimated the total spending for WorldPride 2025 to be over $1.5 billion dollars combined.